Hello everyone!!
In this blog i am continue about the digital marketing and why digital marketing. Nowadays digital marketing is getting in trend because here in digital marketing you can just start working from from
which is like everyone dream to work from home but its not that easy to be just get paid by working from home through digital marketing.
There are some legends who are really pro in digital marketing but i like the most are DIGITAL MARKETING NEIL PATEL , DIGITAL MARKETING ANKUR AGGARWAL AND DIGITAL MARKETING HARSH AGRAWAL please check their post also because they are my gurus i am just learning from them.They really work very hard to become a pro digital marketer and my dream is also the same lets hope for the best.
So, without taking more of your time lets just start with digital marketing. I have already given a brief overview of digital marketing if you haven't read that then just please read it because here i am going to continue with types of digital marketing with more explanation. Its very difficult to cover all the types so i gonna be posting in parts so lets begin.
Digital marketing is the marketing of products or services using Internet, we can also call it Internet marketing.
TYPES OF DIGITAL MARKETING
Search Engine Marketing (SEM)
Question is what is Search Engine Marketing and what is Search Engine Marketing meaning marketing through search engine means to get more and more traffic you have to pay to the google to get your site to rand on top as a Ad.
Lets take an example :-
l
the site you are seeing on the top and there is written Ad before the website URL i.e
www.dell.com has given money to the google so that their website can rank on top because the position 1 website gets nearly 20%-21% of clicks , position 2 website gets 13.32% and position 3 gets 12%-13% of clicks and the percentage of clicks gets decreased as the rank goes down.
Where you can use SEM? Suppose you have started a new business or a website but its not easy that you can get traffic from the first day or on the same month. So, here you can do is like you can purchase Ads from different SEM platforms
- Google Ads
- Bing Ads
- Yahoo: search Ads
and they will rank your website on to and you will get more and more traffic. This is all paid its not the organic traffics i.e its like your are buying website traffic for your website. This method is generally used by those who don't wanna wait for like 5-6 months to get traffic they simply do is pay different search engine to rank their website.
Another topic is one of my favorite not only mine but its all digital marketer favorite one so lets just start with that because this is the one who can take you to the top of the world.
SEARCH ENGINE OPTIMIZATION
Here come best thing of the digital marketing which is the secret key of all the pro digital marketer to get on top which is SEO (search engine optimization) because its free of cost in this you will get great amount of website traffic without any cost, its all free. But its not that simple to rank your website on the top on the google.
To rank on the Google you have to take here are some points that you have to consider while writing the blogs or while making your website to become digital marketing expert :-
- You have to make your website SEO friendly means that you have to use different keywords and good keywords, Firstly you have to research on keywords and hen select good keywords and mention them while writing your blogs.
- Second is that the no. of back links you have of your website means that how many website has given your links on their website.
- And also the load time of your website affect your website ranking lesser the time to load your website higher the chances of your website ranking.
- Content also factor that will help you to rank. So try to write good content and don't just copies others, you can just take overview or take an idea and then write it in your own language.
Like you searched "TOP PLACES TO VISIT IN INDIA" you will get search result
The website on the rank one is www.traveltriangle.com and they are not using any paid Ads or anything they are just ranking by using proper SEO , good back links and also all the factors that i have told above. If you follow all those step strictly you will be the next pro digital marketer.
Lets finish this here and i will continue with other types of digital marketing. See you in the next post.















