DIGITAL MARKETING
Digital marketing is the marketing of products or services using
digital technologies, mainly on the Internet, but also including mobile phones, display
advertising, and any other digital medium. Digital
marketing channels are systems based on the Internet that can create,
accelerate, and transmit product value from producer to the terminal consumer
by digital networks.
Digital Marketing is highly dynamic you need to learn new
things or we can say that you have to update your knowledge time to time. In this article I am only telling you the overview of the Digital Marketing. So, for further information follow and subscribe me.
The Most Important Components of Digital Marketing :-
1.
Search Engine Marketing
2.
Social Media Marketing
3.
Search Engine Optimization
4.
Content Marketing
5.
Email Marketing
6.
Web Analytics
7.
Sales Funnels
8.
Conversion Rate Optimization
These are the choices you have,
the only thing is that you just have to choose one and get pro or expert in
that field and also you can also have information of all the fields but also in
this situation there should be the one field which you know the best.
You have to have some small knowledge
in all the fields after that you can choose which field suits you or find that
field that interest you the most and get specialized in it and become expert.
Search Engine Marketing
Search Engine Marketing is the process of gaining website
traffic by purchasing ads on search engines.
Search Engine Marketing platforms :
- Google: AdWords
- Bing Ads
- Yahoo: search Ads
Social Media Marketing
Social media
marketing refers to the process of gaining traffic or attention through social
media sites.
Popular social Media Networks :-
- YouTube
Search Engine Optimization
SEO stands for Search Engine Optimization. It is the process
of getting traffic from the Free, Organic Editorial, or Natural search
results on search engines
3 types of SEO :
- Black Hat SEO
- White Hat SEO
- Grey Hat SEO
Content Marketing
Content marketing is a strategic marketing approach focused
on creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience to drive profitable customer
action.
Benefits for enterprises that use Content Marketing:
- Increased Sales
- Better Customers who have more Loyalty
- Cost Saving
Email Marketing
Email Marketing? basically the use of email to promote
products and/or services. But a better email marketing definition is the use of
email to develop relationships with potential customers and/or clients.
- 94% of Internet users use email, while only 61% use social media.
- 75% of Adults online users say that email marketing is their preferred marketing method.
Web Analytic
- Web analytic is the process of analyzing the behaviour of visitors to a website.
- Enable a business to attract more visitors.
- There are at least two categories of Web Analytic.
- Off-site Web Analytic
- On-site Web Analytic
Sales Funnels
- An ideal sequence of events someone goes through to go from traffic to repeat customers.
- It’s a system that adds and removes barrier for someone to become a customer or repeat customer when it’s appropriate.
- It can be simple and short or highly complex.
Conversion Rate Optimization
This is one of the most important topics in Digital Marketing
and also one of my favourite. Percentage of people going from one stage of the funnel to
the next stage. for example:-
- Leading page conversion.
- Lead to customer conversion.Conversion Rate Optimization can drastically affect the performance of your funnel.
- A/B testing is the key to Conversion Rate Optimization.
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